This Women's Month, we turn our attention to the driving force behind a movement we hold dear: SHEOVITA. More than just a name, it is a testament to the power of women on two wheels. It is a collective built on the mutual understanding that every pedal stroke holds a story, a purpose born from a deep and shared passion. Whether it is a quest for speed, a thirst for adventure, or a simple pursuit of personal growth, SHEOVITA is the space where these individual drives converge and find collective strength.
The spirit of SHEOVITA is reflected in every woman who rides in our kit. From the elite athletes who face down the sport's most formidable courses, to the weekend riders exploring their local trails, a common thread of determination unites them. This movement provides a platform for mutual encouragement, a place where professional insights can inspire beginners, and the unwavering resolve of a community rider can fuel a professional’s performance. It is a powerful exchange, proving that a lone journey is made all the more meaningful when supported by a gathering of kindred spirits.
This dedication is not limited to the road or trail; it is also woven into the fabric of our brand. The vision for SHEOVITA is deeply influenced by the women within our own team, whose expertise and passion for cycling are reflected in every garment we create. Their commitment to meticulous design and thoughtful innovation ensures that our apparel is not just an afterthought, but a vital part of the rider's success. The courage of our athletes and the vibrant spirit of our community are a constant source of inspiration, fuelling the creation of kit that is truly engineered by women, for women.
Flipping the Crown: The SHEovita Queens' Stage
As we continue to celebrate the power of women in motion this month, we are thrilled to introduce the next chapter of the SHEOVITA story: the Queens' Stage campaign. We are taking the traditional idea of the toughest stage in a race and flipping the crown, redefining what it means to truly conquer a challenge. This campaign is about celebrating every woman's victory, big or small. Your Queen Stage is your own to define, whether it is the thrill of your longest ride yet, an ambitious climb, the courage to join your first group ride, or simply getting back on the bike after time away.
This is your invitation to share your journey with us and be a part of a global movement of women pushing their own boundaries. To join the challenge, first ensure you are a member of the CIOVITA Strava Club. Simply complete your ride between 8 and 31 August, title it "SHEOVITA | MY QUEEN STAGE", and submit your ride and email via our website form. Every participant will receive a little something from us as a thank-you for being a part of this story. We cannot wait to see your triumphs, your dedication, and the passion that defines your unique Queen Stage.
