With the chill of winter a familiar presence, we look back at the campaign for our Winter 2025 Collection. This season, we embraced the elemental beauty of winter cycling, bringing forth a range that marries advanced performance with an unmistakable aesthetic. More than just garments, this collection represented months of dedicated vision and meticulous craftsmanship, designed to elevate your ride when Winter set in. Our campaign aimed to capture the true spirit of these pieces, showcasing them in an environment that truly speaks to their purpose, and we hope you've enjoyed them out on the road.
Our vision for the campaign came to life on the rugged West Coast, a landscape chosen for its raw, unfiltered beauty that perfectly mirrored the resilience of our new collection. Months of meticulous planning underpinned every decision, ensuring that each detail contributed to the ultimate goal: bringing you the best possible representation of our aspirations. Our models, embodying the very spirit of the collection, moved seamlessly through the stark, beautiful scenery. Behind the lenses, the extraordinary talents of Michael Ellis (videography) and KJ Groenewald (photography) were instrumental in translating our elaborate planning and creative vision into the stunning visuals you saw. Their expertise ensured every nuance was captured, truly bringing our concept to life for this collection.
At the heart of the collection lies the dedication of our expert R&D team. Every single garment, down to the smallest detail, was designed with an unwavering focus on function and purpose. Months of intensive research, careful product selection, and innovative design culminated in pieces that are not only aesthetically compelling but also engineered for superior performance in challenging conditions. This collection stands as a testament to the rigorous process of development, ensuring each item provides the protection, comfort, and style essential for winter riding, which we trust you've experienced firsthand.
Bringing a collection of this calibre to life was a truly collaborative effort, and we extend our deepest gratitude to everyone involved. From the initial spark of an idea to the tireless hours of design, development, and finally, capturing these garments in motion – every contribution was invaluable. Thank you to our dedicated team, our visionary photographers and videographers, and most importantly, to you, our community, who inspire us to continually push the boundaries of cycling apparel. We invite you to continue exploring the Winter Collection and experience the dedication woven into every piece.
